Art Direction

Branding

Strategy

Web Design

We develop concepts, fill spaces, and move culture forward.

From concept to experience, we focus on what makes people show up and what makes them stay.

ABOUT US

We are 295, a group that has shaped Sweden’s hospitality scene since 2007.

We are the creative directors.
We are the operators.
 

From idea to execution, we don’t just shape ideas, we run them.

What started as consulting became ownership and that perspective changes everything.

Today, we build concepts, own restaurants and curate brand activations across nightlife and hospitality.

9–5, twice. Day and night.

WHAT WE DO

Our work centers around hospitality and culture, we develop concepts, operate venues and run brand activations across restaurants and nightlife.

We shape the full experience from concept and brand to atmosphere, audience and flow.

Our focus is always the same, build strong brands and create destinations people return to.

We understand what drives the guest experience which is creating such an atmosphere that make people stay and return, not just show up.

We adapt our role depending on the context and where we can create the most value from seasonal concepts to long-term ventures.

Skills.

(6)

Precise

Structured

Focused

Visual Language

01

Art Direction

We guide every visual decision from start to finish, ensuring clarity, emotion, and impact across every touchpoint.

02

Brand Identity

From strategy to execution, we shape consistent brand systems that speak clearly and feel uniquely ownable.

03

Venue Activation

We turn spaces into destinations activating venues through atmosphere and cultural relevance. From launch to long-term traction, we focus on driving consistent footfall and building a loyal crowd.

04

Hospitality & F&B

We develop and operate hospitality concepts with a strong point of view from F&B strategy to guest experience. Every detail is shaped to create places people return to, not just visit.

05

Event & Concept Development

We create and produce concepts that bring people together from club nights to cultural formats. Built on clear ideas, strong curation, and execution that holds up in real life.

06

Marketing & Growth

From positioning to performance, we build strategies that generate awareness and drive traffic. We connect brand, audience and platform to create momentum that lasts beyond launch.

06

Creative Direction

We define the overall vision shaping how a concept looks, feels, and behaves across every touchpoint. Ensuring consistency, clarity, and a distinct identity.

06

Place curation

We curate spaces with intention aligning music, people, design, and energy to create environments that feel coherent and culturally relevant.

Art Direction

We guide every visual decision from start to finish, ensuring clarity, emotion, and impact across every touchpoint.

Brand Identity

From strategy to execution, we shape consistent brand systems that speak clearly and feel uniquely ownable.

Venue Activation

We turn spaces into destinations activating venues through atmosphere and cultural relevance. From launch to long-term traction, we focus on driving consistent footfall and building a loyal crowd.

Hospitality & F&B

We develop and operate hospitality concepts with a strong point of view from F&B strategy to guest experience. Every detail is shaped to create places people return to, not just visit.

05

Event & Concept Development

We create and produce concepts that bring people together from club nights to cultural formats. Built on clear ideas, strong curation, and execution that holds up in real life.

06

Marketing & Growth

From positioning to performance, we build strategies that generate awareness and drive traffic. We connect brand, audience and platform to create momentum that lasts beyond launch.

06

Creative Direction

We define the overall vision shaping how a concept looks, feels, and behaves across every touchpoint. Ensuring consistency, clarity, and a distinct identity.

06

Place curation

We curate spaces with intention aligning music, people, design, and energy to create environments that feel coherent and culturally relevant.

Art Direction

We guide every visual decision from start to finish, ensuring clarity, emotion, and impact across every touchpoint.

Brand Identity

From strategy to execution, we shape consistent brand systems that speak clearly and feel uniquely ownable.

Venue Activation

We turn spaces into destinations activating venues through atmosphere and cultural relevance. From launch to long-term traction, we focus on driving consistent footfall and building a loyal crowd.

Hospitality & F&B

We develop and operate hospitality concepts with a strong point of view from F&B strategy to guest experience. Every detail is shaped to create places people return to, not just visit.

05

Event & Concept Development

We create and produce concepts that bring people together from club nights to cultural formats. Built on clear ideas, strong curation, and execution that holds up in real life.

06

Marketing & Growth

From positioning to performance, we build strategies that generate awareness and drive traffic. We connect brand, audience and platform to create momentum that lasts beyond launch.

06

Creative Direction

We define the overall vision shaping how a concept looks, feels, and behaves across every touchpoint. Ensuring consistency, clarity, and a distinct identity.

06

Place curation

We curate spaces with intention aligning music, people, design, and energy to create environments that feel coherent and culturally relevant.

PARTNER WITH US

We are always open to new partnerships.

If you have an idea, a space, or a project you want to develop together with us, feel free to reach out.

We are happy to get involved early in the process or at a later stage, depending on where we can add the most value.

Would you like to create the next destination with us?

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Where we have dipped our toes

Cafè Opera

2024 - Present

Hallwylska Museeum

2018-2020

Panorama

2022 – Present

Familjen Ahlbom

2015-2020

Pinchos Resturants

2019 – 2020

Burmeister Natklubb

2013 Season

Rose Club

2011-2014

Magenta / Whiteroom

2011-2013

Pans Natklubb

2009-2011

Huset Natklubb

2009-2011

Södra Teatern

2023 - Present

Hotellet

2013-2015

F12

2015 – Present

Solidaritet

2013-2019

DisQo DisQo

2016-2019

Laroy Natklubb

2011-2013

Gaudi Natklubb

2010-2011

Club Nype

2010-2014

Club Clara

2007-2008

Club Glorious

2004-2007

CAREERS

CAREERS

295 is growing and we are always looking for driven people who share our vision.

Whether you work in service, the kitchen, or in a creative role, we’d like to hear from you.

We build teams that deliver, day after day and night after night.